What we do.

  • Messaging — developing the right language to communicate your brand.
  • PR and Marketing Strategy — every good marketing and PR campaign starts with a cohesive, realistic, thoughtful plan, whether for a brand launch or sustained marketing of an existing brand.
  • Digital and Social Marketing Strategy — complementing a more traditional PR and marketing strategy should be a smart, achievable digital plan.
  • Partnerships & Sponsorships — advising on the best brands, organizations, and events to align with, and how to do so most effectively and efficiently.
  • Content Advisement & Copywriting — for your website, POS, packaging, collateral, press releases, and more.
  • Events — conceptualization and oversight of events of all shapes and sizes, using the best event coordinators, venues, and third-party service providers.
  • Personnel Acquisition & Training — helping clients maximize what they can accomplish in-house, we help create job descriptions, vet candidates, train staff, and serve as ongoing mentors.
  • Media Database Development — providing clients with access to tens of thousands of media contacts across the country, tailored to specific industries and locations.
  • Focus on Consumers and/or Trade — working strategically with either or both segments to fit whats best for our clients business models.
  • Engagements of All Shapes & Sizes — because we bill hourly instead of monthly, we can take on projects spanning as little as four weeks.
  • Paid Media Consulting & Buying — defying the knee-jerk PR reaction against paid media, we recognize that certain clients and certain initiatives will benefit from thoughtful, analytically derived paid media campaigns.
  • Samples — nothing speaks better to a clients product than the product itself, and we arrange and oversee sample distribution to local or national targets, providing the contact details but also consulting on the packaging, look/feel, and additional collateral.
  • Personal speaking engagements — highlighting industry trends and best practices (aka “Ben Schmerler’s Ten Commandments of PR”)