We combine knowledge in the field, careful analysis, and creative energy to customize our work for each client. There’s no cookie-cutter formula that we impose on a project, and we approach each task with thoughtfulness and imagination.
Dedication to the Big Picture
We will work tirelessly on your behalf and you will never hear
us say, “We don’t do that”—whatever the
project, whatever your needs, we will find a way to make it happen.
Our primary goal is the success of your business, and we are
not satisfied just with a full book of press clips.
We communicate effectively with members of the media because we understand
their perspectives and needs—pitching stories relevant
to their outlets and beats, meeting tight deadlines, and always operating
The Principal Principle
Put simply: when you hire us, you get us. The
greatest benefit of choosing to stay small is that we can assure
you that we will be working on your account, period. You don’t
have to roll the dice with a junior staff member at a large firm
or wait two days for a returned phone call from a principal; when
we say we’re hands-on, we mean it.
By being based in New York City, we not only have our fingers
on the pulse of one of the most important food and beverage markets
in the world, but we are also at the center of national food, wine,
lifestyle, travel, business, and news media (not to mention the country’s
largest concentration of freelance writers).